A new motto for copywriters is: “Create speedy, edit slow.”
It appears to operate nicely for me and other people today I know. Create the 1st draft as speedily as achievable. Then take your time throughout the editing procedure.
Of course, at some point you have to quit editing and turn in the completed item to your client.
Two extra observations: I do my ideal writing when I am writing speedy. I never assume a complete lot. I just create the words down as they come to me. It is a bit like becoming a medium for a larger consciousness. I am just the recorder.
The editing procedure, even though not specifically my favourite, can seriously strengthen a letter. In some cases it may well be as easy as fixing some phrases or tweaking some words right here and there. Other instances it may well be moving a section of the letter to a location exactly where it fits much better. And so forth.
So how does this procedure operate specifically?
Initial, you ought to know what you happen to be writing about, or do a lot of analysis beforehand. There is no way you are going to be capable to sit down and create speedily about some thing you know absolutely nothing about.
Just after you have crammed your brain with details and offered it some time to procedure, then it is time to create. With practice, you are going to locate that your subconscious thoughts does all the “heavy lifting” for you. All you have to have to do is let the words spill onto the web page. (Typing or hand-writing, it performs each techniques.)
Lastly, the editing procedure is exactly where you get vital. It is crucial to keep in mind that the inventive and vital components of your thoughts operate extremely differently. They never operate nicely if you use them each at the identical time. Have you ever attempted to edit even though you create? It is a excellent recipe for so-named “writer’s block.”
That is why you ought to turn on your vital thoughts only soon after you happen to be carried out writing. Then hack away to your heart’s content material. Reduce, tweak, and rewrite. Polish your copy till it shines.